Innovative education management is the objective requirement of the new era and the inevitable choice for the development of colleges and universities. It is significant to improve the quality and efficiency of higher education management. This paper deeply analyzes the prominent problems that exist in the current situation of education management of Chinese colleges and universities, such as the imperfect system, the lack of humanistic care, the single management mode, and the low professional quality of administrative staff in colleges and universities. In order to improve the training quality of talents, capability of running schools and the quality of education management, and promote the connotative development of colleges and universities in the new era, this paper proposes to innovate education management by establishing and perfecting management system and mechanism, adhering to the people-oriented concept, enriching management means and strengthening the construction of management team and guarantee system.